If Louis Ulysses Chopard can behold his brand has a remarkable achievement, he should feel proud of himself. Gathering the Chopin’s spirit of exquisite craft and the innovation technology, it leads this brand goes through 150th anniversary and steps into 2011.
From creating the new brand to 1963 taking over the Karl Schnuffel family of Chopard Company, it always adhered to make special tastes, the pursuit of excellence quality, continual innovation, independence and respect for fundamental human rights, all these spiritual grow in the process of the brand.
From the beginning to the end of the 19th century, Chopin had become a leader imprecision clock industry. But later, starlight gradually dark, until 1963 Kar Scheufele bought Chopard company, it then just made this tabulation star shine brilliantly.
In his, his wife Karin and two children, Karl – and Caroline joint efforts, Chopard glittered. From the first series of Happy Diamonds watch to the latest series advanced jewelry, then from the LUC series watch to recent products, Chopard has been famous all over the world, and everyone expect to wear Chopard product.
Now, when we turn around these classical design and series products of Chopard, fist we can remember is the Happy Diamonds series.
1967 Chopard launched the “Happy diamond” series, they adorned diamonds as snowflakes, heart-shaped and other designs were equipped in the inside watches and jewelry, when they moved under the watch screen, you would be happier than before naturally. This special and unique design opened a new window for designers and changed the express method.
His bold unique creation has been a huge success; it won the 1976 Germany Baden gold rose award, which was the first high glory award of watch in the world. With this happy and creative design, Chopard watch in top class gem gained high status. We can say that diamond makes this brand successful and help it to be a remarkable model in watch industry.
It was said that when the decorator and designer Ronald KuLuo Kurowski on road in Germany, he was attracted by a waterfall, the water drops of the waterfall reflected beautiful shines and show a rainbow, this strange spectacle inspired his creative inspiration.